Ben arditti

The official portfolio of Ben Arditti, creative marketer, brand builder, design leader.

Keep scrolling to sample a selection of the work I’ve led.

HERE: rebrand 2025

Brand evolution to accompany the company’s repositioning as a “trusted trailblazer'“. A trusted leader and valued partner, confidently yet collaboratively forging ahead with a clear vision for the future. Passionate about pushing boundaries, rising to every challenge. Guided by integrity and grounded in trust, revealing opportunities where others see obstacles.

Guiding principals were focus, simplicity, confidence and unification.

HERE: New ERG design system to align with the new 2025 brand identity

here: corporate video 2024

there’s more in here

Creative framework for 2024-25 HERE campaigns.

With the main focus on road data and telematics, we used cut-out vehicle silhouettes to give people an immediate connection and understanding of who each piece of creative was aimed at. The CGI world inside the cut-outsold the story of the data HERE could provide.

We placed people inside the “HERE world” to personify the customer, however all the “people” in this campaign were created using AI.

ai generated protagonists

HERE and now campaign

This campaign was designed to be relevant to market needs, highlight tangible business benefits of location technology and position HERE as a location leader and expert.

HERE: REBRAND 2018

a dynamic, flowing identity

The idea was to create an identity symbolizing a brand that brings people and data together. The HERE visual identity symbolized the exchange between these two worlds.

A flexible design system with a dynamic flow, a flexible grid and layered elements. Colors inspired by the world around us and ‘modes’ that took into account the needs and perspective of each audience.

We wanted to show how HERE products and solutions have a positive impact on people's lives. So the identity integrated HERE into people's lives in a natural and valuable way, making each day a little better. And always showed real-world and near-future experiences that people could directly relate to!

HERE: ERG design system

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210705-HERE-ERG_Templates-WIN-A4-RGB-Landscape.001.png

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HERE_ERG_Templates-Unity+Power-A4-RGB-Portrait.001.png

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HERE: REALITY INDEX FILM

HERE was creating a digital representation of the physical world. I produced this film to explain the concept.

HERE: new reality campaign

I launched HERE’s first ever brand campaign in 2018/19. The campaign increases awareness by 18% during the time it ran.

seleta reynolds

The head of Los Angeles’s DOT discusses the new reality of urban transportation .

julian agyeman

The Tufts University Professor of urban and environmental policy discusses the new reality of urban mobility.

carlo ratti

The architect, engineer, activist and director of MIT’s “Sensible cities lab” discusses the new reality for cities.

John ellis

The author, public speaker and “big data futurist” discusses the new reality for data monetization and privacy.

HERE: the autonomous world

I led the positioning of the company when it became independent in 2016 and devised the vision of an autonomous world for everyone. I produced this film to celebrate and explain the company’s bold vision.

google: reinventing the wifi symbol